Women in Engineering
DAFNI CEO and Co-Founder
Engineer, creative designer and entrepreneur Sharon Rabi speaks about her role models growing up, how she thinks and the opportunities for women engineers to shape the world through engineering creativity.
Sharon Rabi is an entrepreneur, engineer, physicist, and mother of two who took an unflattering haircut and transformed it into a successful business venture with the creation of DAFNI. Hailing from Israel, Rabi’s flare for advanced form and function led her to become a global innovator.
In 2012, at the young age of 24, Rabi experienced her lightbulb moment after receiving a “too-short” haircut and discovering how incredibly difficult and time-consuming traditional straighteners were to use. The electrical engineering and physics graduate enlisted the help of her father Kobi, a senior electrical engineer, to develop a new generation of hair straightening product. When the two learned that the flat iron was patented back in 1909 and that little had been done to evolve the technology since then, their curiosity ignited.
After three years of research, failed experiments, and optimization, they developed the world’s first 3D hair straightening brush, named after Rabi’s younger sister, DAFNI. Rabi launched the brush in September 2015 when her simple demo video went viral, garnering 120 million views organically. Since then, DAFNI has sold hundreds of thousands of units and is successfully sold in more than 20 countries worldwide.
Rabi holds a Bachelor’s degree in Electrical Engineering and Physics from Tel Aviv University. In 2016, Rabi was recognized as one of Forbes Israel’s 30 Under 30 for her disruptive creation of DAFNI. Beyond her extensive entrepreneurial expertise, Rabi has a passionate philanthropic spirit. She was an avid volunteer for the Latet – Israeli Humanitarian Aid organization and is also committed to aligning the DAFNI brand with charitable initiatives that continually empower women.